American software company Thryv purchased Australia’s White Pages directory four years ago and now will close it down, isolating those wise, land-line owners who kept their copper connections.
Thryv Australia is the local arm of the US-based small business software company, known for acquiring Sensis (owner of Yellow Pages, White Pages) in 2021, offering an all-in-one platform for marketing, sales, client management (CRM), booking and payments to help Aussie SMEs compete digitally.
But the business has axed the option to search for all residential listings online.
Only business and government searches remain.
“Users can still find a White Pages residential number by calling Directory Assistance on 1223,” Thryv Australia spokesperson Diane Falzon said.
“For those requiring a physical copy, please contact Directory Select.”
Not a murmur from the political parties.
